Change your price imageDo they say you are too expensive? Do you fail to acquire new customers? You need to improve the overall perception of your product.
Price Image 2.0: sales and market share increase by as much as tens of percent.
Add more POWER to your offerDo your competitors earn more even though your prices are the same? Customers spend more money with them. Improve the structure of your offer and this way increase your revenues, without rising your prices.
Power Offer: annual revenues increase by as much as 15 or more percent, without adding to the costs.
Manage your prices and sales in timeDo you sell thousands of products with various goods turnover speeds, life cycles, season and all these in different regions and business formats? Optimize and manage the prices of thousands of products simultaneously.
Margin Manager: a system for continuous revenue and margin management.
Fine tune your pricing processDo you grant too many discounts? Do customers find loops in your price list?
Get rid of all price structure errors and consequently, increase your net profits.
Zero Leakage: price list revision, inclusive of unwanted discounts and price errors elimination.
Launch a product with the proper priceAt the launch of every new product, choose a proper price as well as an appropriate way of reaching new customers without having to grant the product for free.
Smart Start: a strategy which can reduce an investment´s payback period by as much as a half.
PRICE IMAGE 2.0
Redesigning the price image requires proper adjustment of both the range of goods and the price list and, sometimes, also improvement of nonverbal communication in the visual identity of the product or the company itself. But before all, it is necessary to ensure clear uniform marketing communication, which will support the desired perception of the new image of the product. Redesigning the price image of a product or a brand is not a short-term process; however, systematic observation of several principles enables to change it within a few months.
In Pricewise, we have extensive experience in changing the price image and we can help you not only remodel the offer but modify the marketing materials as well as the overall communication.
Business benefit of the programme Price Image 2.0
- Enlarging the market share and the sales by as much as tens of percent
In Pricewise, we believe that an insight into customer needs, an adequate offer and a properly conducted sales dialogue are prerequisites of business success. That is why we pay great attention to sales psychology and to words in communication, to creativity in drawing up the offer and to innovative approaches to pricing. We employ the most sophisticated methods of customer surveys, which we ourselves carry out and evaluate.
When drawing up a new offer we also bear in mind the financial impact, which is calculated very precisely for every individual customer and transaction. The output is always a new, improved price list structure, its presentation and a sales dialogue strategy, with aids for the sales staff if these are relevant.
Business benefit of the programme Power Offer
- Revenue increase by as much as 15 percent or more, without adding to the costs (all net profit)
- More effective sales process
prípadová štúdia PROFESIA.sk
The Margin Manager system uses the first-class economic mathematics and a specific business knowhow to predict the sales volume for each of your products in the time span of days, weeks or month, in respect of every individual unit, region, sales channel, or the whole chain. The system creates sales, revenue and margin simulations based on historical and current data on your competitorsˈ sales, prices and campaigns as well as on a season or weather. At the same time, it follows the rules rooted in your pricing strategy. The system evaluates these rules and continuously offers their optimization.
This fully automated system is operated via website for which a short training is sufficient. In addition to this, our team of selected retail experts from all over Europe and from various sectors is ready to help you cope with any pricing challenge.
Business benefit of the programme Margin Manager
- Very exact sales forecasts
- Gross margin increase by 5-10 percent
- Lower price war risk
- Optimal inventory levels & no more stock outs
In order to eliminate sales leakages, it is vital to identify them precisely and to determine their causes. To accomplish this task, we in Pricewise employ a tried knowhow as well as sophisticated statistic and analytic tools. After documenting exactly the process of pricing, we proceed to its modification and regular close check-ups, including the discount schemes. All these analytic tools have been developed by our company and we will be very delighted to share them.
Business benefit of the programme Zero Leakage
- Elimination of unwanted discounts and price errors
- Revenue increase by as much as 1-3 percent, without adding to the costs (all net profit)
Prípadová štúdia slovenská sporiteľňa
The most important point in pricing a new product is: whom it has been created for and how it will serve the customer. Taking into account these aspects, our team of experts together with the client design the most suitable price structure and acquisition strategy. In addition to the competition benchmarking, it is also possible to use a customer survey which will help us verify the accuracy of the determined amount of individual prices. So in the final stage, in addition to an effective price list we will also produce a basic leaflet with the offer of the given product.
Business benefit of the programme Smart Start
- Faster market entry
- Payback period reduced by as much as a half
Prípadová štúdia čoskoro