1. 5% INCREMENTAL SALES & MEASURE REAL RESULTSGood direct marketing communication can bring up to 5% extra revenue for your company. Focus on your returning customers motivate them through relevant messages to spend more and measure impact on EBITDA with RealRevenue system.
2. INCREASE OPEN RATESSome of your customers are willing to read your e-mail once a week, others will read it once a month. If you ignore this variety, they will sooner or later get annoyed, your Open rate will decline gradually and some customers will never open your campaigns again. This is lost revenue. Protect your database from devaluation!
3. PERSONALISE YOUR COMMUNICATIONDo you send simple, non-individualised promotional newsletter to you customers every week? Is the message same for all customer segments? There is more you can do for your customers. People have different interests and tastes. They have told you about themselves a lot through their purchase and browsing history. We can help you use these information and create relevant communication.
4. CREATE EMOTIONAL AND SUCCESSFUL CAMPAIGNSGreat direct marketing communication is not just about data and systems. Pricewise has a skilled and experienced team with unique know-how to utilise data to create bold emotions which engage your customers. That is why we provide personal service and professional approach, starting with data architecture to executing successful and creative campaigns.
5. BE IN CHARGE THROUGH TECHNOLOGYThe Pricewise Direct Marketing System is an online application powered by smart algorithms which help optimize your direct communication. It also gives you full access to all relevant results of your ongoing direct communication.
Measure real resultsREALREVENUE SYSTEM
- Do you measure conversions by clicks, click-through rates or impressions? That is no revenue. Direct marketing influences the customer in complex ways beyond "clicked = bought". Google Analytics is not enough.
- According to the Pricewise research: If done well, 2/3 of sales effect can come from direct marketing. RealRevenue is a smart system that measures exactly how much direct communication influences each customer and how much cash is added to your EBITDA.
Increase Open RatesOPEN RATE MANAGEMENT
- Some customers are willing to read your e-mail once a week, some will read it once a month. If you ignore this variety, they will all get annoyed and your Open rate will decline gradually. This is lost revenue.
- Open Rate Management system can distinguish perfect timing for approaching every single customer and keep their communication feed fresh. We can keep your open rate over 30% on long term basis.
CREATE EMOTIONAL AND SUCCESSFUL CAMPAIGNSGET HELP FROM OUR EXPERIENCED TEAM
- Great direct communication is not just about data and systems. Pricewise has a skilled and experienced team with deep knowledge of all fields related to direct communication. That´s why we provide personal touch and professional view, starting with data architecture to executing successful and creative campaigns all in line with your strategy.
- We can provide end-to-end production of campaigns including creative concept, graphical design, coding, targeting, quality assurance and evaluation of results. Our experienced, highly professional team provides all consulting necessary. Are you missing a piece of technology? Do you need to conduct customer data analysis? Do you want to know which campaigns will generate good results? We have answers.
Direct Marketing campaigns created by Pricewise received the award for best CRM at The London Loyalty Awards
We aim for direct marketing at top level. To succeed in competition with Carlson Residor Group, Heathrow Airport and to be in the group of winners with Hilton Honors, Virgin Atlantic, BP, Sainsbury's and many others requires effort. The direct marketing communication of the loyalty programme GOPASS has won because it is invidualized, personal and it is measured according to real results and revenue, not clicks. With up to 80% open rates, 5% extra revenue, 100s of individual versions of every campaign, measurement of real results and creative interpretation of data the jury has decided to put the direct marketing work of Pricewise for Tatry Mountain Resorts among the world's best.
Read more in our blog